With so many options out there, you must be wondering what sets her apart from the pack. Why take a chance and make this girl a part of the successful team already in place? Maybe the better question is...WHY NOT?
WHY HIRE SOMEONE WITHOUT CONVENTIONAL AGENCY EXPERIENCE?
While I have never worked in a conventional agency setting, I have personally served as the Advertising and Public Relations Agency (account planning, service, public relations, creative, accounting and management) for many nationally touring events, creating record setting attendance numbers and brand awareness for the show. I have planned, placed and tracked advertising buys in all four mediums, executed public relations campaigns to receive maximum coverage and compiled all marketing, advertising and public relations initiatives into a comprehensive report for my client. Plus I am extremely excited to learn from and grow with your agency. Having never worked in a typical agency environment, I welcome the opportunity to learn how your company operates without preconceived ideas of how things "should" be done. WHY HIRE SOMEONE WHO HAS NEVER BEEN RESPONSIBLE FOR COORDINATING THE MARKETING EFFORTS FOR ONE BRAND?
Why settle for someone who can manage one brand when you can benefit from the experience of someone who has managed multiple brands concurrently? I pride myself on my ability to multi-task, focusing on several brands (shows) at one time, and making each on a individual success.
WHY HIRE SOMEONE WHO IS NOT CURRENTLY LIVING IN DENVER?
Aside from my desire and intention to move to the Denver area within the next year, I bring a different point of view to consumer marketing. I have lived all over the country in both large and small markets allowing me the opportunity to learn what drives the average consumer. I understand and embrace that consumer and strive to find new ways to reach him or her regardless of what I am branding be it a beauty product or a Bon Jovi concert.
WHY HIRE SOMEONE WITH A BACKGROUND IN SPORTS & ENTERTAINMENT?
The Sports & Entertainment industry is a great training ground for marketing, advertising and public relations. Long hours do not scare me, nights and weekends are just another part of the job. I embrace hard work and relish in the feeling of a job well done. I live for challenges and enjoy knowing I was a part of the success. Working in the Sports & Entertainment industry teaches you above all, that you are selling a ticket to your customer but rather an experience. A good marketer knows that people don't buy shovels, they buy holes. Why not hire someone who applies this to every marketing and advertising initiative?
